DR RAHUL MIRCHANDANI

Dr Rahul Mirchandani has three decades of experience as part of the Promoter Group at Aries Agro Limited. Listed among the “Top 20 Global Indian Leaders of 2023”, curated by World Brand Affairs and selected as the “Most Influential Leaders of New India in 2021” by CNN News 18, Rahul is ranked amongst the “50 Most Influential Rural Marketing Professionals of India” - 2019 by CMO Asia and one of the “30 Most Innovative CEOs in India” - 2014 by INC India.

He has pioneered several unique marketing processes and brand management tactics at Aries. These include launching India’s first loyalty programme in agribusiness, India’s first Agribusiness flash sale (earning a Limca Book of Records), insurance-based customer retention programmes for farmers, executing the first nationwide single day launch for a specialty fertilizer brand as well as several shock-and-awe brand building programmes to sustain and grow 130+ rural brands with zero mass media advertising. Many of these strategies are being documented and taught as case studies in customer relations management at leading Indian business schools. Forbes India has also chronicled many of these tactics in ‘Aries Agro: Brand of Choice for Millions of Farmers’ in December 2020.

Rahul holds a Doctorate in Management Studies from NMIMS University, Mumbai and is also a Chartered Financial Analyst (CFA) and holds an MBA from the University of Canberra, Australia. Rahul has delivered sessions on Innovation and Entrepreneurship at the Oxford University, UK and has lectured at over 50 B-Schools in India. A Past National Chairman of the Confederation of Indian Industry’s Young Indians (CII-Yi), he is the architect of Yi’s Farmers Net program and has served on the CII Agriculture, Innovation, International Policy and India@75 National Councils. He has been the Chairman for the Yi’s Next Practices platform and has also chaired Yi’s International Relations and Partnerships and is the Founder of the Commonwealth Alliance of Young Entrepreneurs- Asia Black over White background 104 (CAYE-Asia). He is the recipient of the Bharat Ratna Rajiv Gandhi Yuva Shakti Award 2010 in recognition of outstanding achievements towards Youth Empowerment and Inclusive Growth.

Recognized as one of the world’s foremost achievers in his field, Rahul is listed in the Who’s Who in the World 2013 and has been invited to Receptions at Buckingham Palace, the International Labor Organization, the Commonwealth Heads of Government meetings, High Commissioners Banquets, Association of MBAs Global Deans conference, amongst many others. Rahul was a member of the Global Jury for the UN-Habitat Youth Entrepreneurship and Innovation Awards 2016. Rahul is a Fellow of the 4Sight Class of Ananta Aspen’s India Leadership Initiative and member of Aspen Global Leadership Network